Community Centric-Designs
Community-Centric Fundraising (CCF) is a fundraising model that is grounded in equity and social justice. I first learned about the practice from Gladiator Consulting, a boutique consulting firm based in St. Louis, Missouri.
CCF prioritizes the entire community over individual organizations, foster a sense of belonging and interdependence, present our work not as individual transactions but holistically, and encourage mutual support between nonprofits. Community-Centric Designs is slowly making space in the marketing community. Centering real people, intentional story-telling moments, and branding based on visuals that are empathic and not just traumatizing.
